INGO RÜTTEN
MANAGING DIRECTOR / OWNER

“Businesses, organisations and people are confronted with diverse challenges in disruptive times. We help you face the future and achieve your goals.”

Using practical strategic consulting, creative brand communication and agile innovation development. With proven processes and our network of interdisciplinary experts. Owner-managed. Since 2003.

OUR TEAM

INTERDISCIPLINARY. STAFF AND FREELANCE. WITH EXPERTISE AND PASSION.

Projektmanagement Anne Gleitsmann

ANNE GLEITSMANN
PROJECT MANAGEMENT & CONSULTANCY

ratz-markus

MARKUS RATZ
PRODUCTION & FINAL ARTWORK

flechel thomas

THOMAS FLECHEL
FILM PRODUCTION & VIDEO EDITING

Nikola Holtkamp

NICOLA HOLTKAMP
ART DIRECTION
CORPORATE PUBLISHING

otersen-kristina Art Direction

KRISTINA OTERSEN
ART DIRECTION

Stefanie Ruetten

STEFANIE RÜTTEN
NEW WORK

Markenstrategie Michael Schulz

MICHAEL SCHULZ
STRATEGY

Katrin Tettenborn

KATRIN TETTENBORN
DESIGN & COPY

Corporate Design Entwicklung - Simon Michael

MICHAEL SIMON
CORPORATE DESIGN

burk-george

GREGOR BURK
CREATIVE DIRECTION & COPY

popp-charlotte

CHARLOTTE POPP
DESIGN &
CREATIVE DIRECTION FILM

Almut Riebe

ALMUT RIEBE
GRAPHIC DESIGN

OUR SERVICE PORTFOLIO:

PRACTICAL
STRATEGIC CONSULTANCY

  • Brand strategies
  • Brand positioning
  • Communications consultancy
  • Marketing planning
  • Market and competition analysis
  • Target groups and personas

CREATIVE
BRAND COMMUNICATION

  • Campaign development
  • Creative design
  • Internal communication
  • Corporate design
  • Content marketing
  • Digital branding

AGILE
INNOVATION DEVELOPMENT

  • Business development
  • Product development
  • Trend scouting
  • DigitaleDigital transformation
  • Organisation development
  • New work/Change consultancy

COMPANIES, ORGANISATIONS AND BRANDS

WE WORK FOR

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Schaeffler Rouven Daniel, Automotive Aftermarket, Schaeffler Group »Zielwerk made a significant contribution to our being able to achieve a uniform brand image worldwide.« IGM Dr. Bernhard Thies, VDE|DKE technical-scientific association »The ‘Energiewende 180°’ initiative developed for us by the agency was a complete success.« DAL Lucinio Muñoz, Spanish Embassy, Berlin »Many thanks for the inspiring and knowledgeable keynote speech on the impact of digitalisation on Spanish brands.« IG Metall Dominic Schatz Cross, Health & Wellness Initiative, Frankfurt School of Finance & Management »The intensive strategic process with Zielwerk played a major part in defining the core of our brand initiative.« DKE Jörg Weigand, IG Metall trade union »The agency did a good job. We achieved our objective of emphasising IG Metall’s commitment to the interests of European employees.« Possmann Peter Possmann, Familienkelterei Possmann, cider and juice producers »We noticed that not only did they have a good understanding of our brand, they also approached the project with great commitment and passion. That was what won me over.« Possmann Sven Olev Müller, Schaeffler REPXPERT Service Brand Workshop »The Zielwerk team understood our brand and target group and showcased our brand to the best effect.«

OUR SERVICES:

FROM ONE-OFF PROJECTS TO LONG-TERM COOPERATION.

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ONE OFF

Presentation, workshop, sparring, or informal chat about your future project

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PROJECT

Achieve your goals within a clearly defined cost and time frame.

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PROCESS

Advice on long-term brand and organisation development.

WHAT ARE YOUR CURRENT CONCERNS FOR THE FUTURE?

Drop us a line.