Do you need a corporate strategy that gets to the heart of your mission, vision and purpose? organizational strategy that strengthens your employer branding? marketing strategy that has a lasting impact and delivers measurable results? strategy to drive innovation through digital and sustainable transformation?

"We develop strategies for companies, organizations and people to jointly shape an economically strong, ecologically sustainable and socially just future."

ZIELWERK Frankfurt, Strategie, Beratung, Frankfurt, Ingo Rütten

Ingo Rütten

Managing Director Zielwerk

"We develop strategies for companies, organizations and people to jointly shape an economically strong, ecologically sustainable and socially just future."

ZIELWERK Frankfurt, Strategie, Beratung, Frankfurt, Ingo Rütten

Ingo Rütten

Managing Director Zielwerk

What we do

Business strategy

Strategic positioning, mission statement development, corporate purpose

Employer branding

New Work, cultural change, internal communication

Brand strategy

Brand building, lead generation, campaigns, content creation

Innovation & transformation

Strategies for digitalization, sustainability, future scenarios, product development

Individual consulting

Sparring, coaching, workshops for managers, teams, start-ups

References

Clients from SMEs, associations and the public sector have been placing their trust in us since 2003.

About us

Personal,
interdisciplinary,
efficient.

Dedicated experts

Guaranteed for your project: Managing director consulting plus the ideal team from our network of experts.

Budget and time efficient

We design individual, lean and target-oriented processes and steer them to their goal in an agile and reliable manner.

Implementation-oriented

No strategies for the drawer, we think and plan the implementation right from the start.

Commitment

We take on responsibility

For our customers

With fair and transparent pricing, special conditions for start-ups and non-profits and preference for companies that share our values of sustainability, transparency and diversity.

For employees and partners

Through long-term and respectful cooperation, joint learning and open exchange of knowledge as well as fair pay above the market average.

For the environment

By reducing our ecological footprint - with 100% green electricity, low-emission business travel and prioritizing sustainable production processes.

For society

With pro bono projects, donations and voluntary work. Among other things, in the Frankfurt Chamber of Industry and Commerce as a member of the plenary assembly and in the corporate advisory committee, at SocialTech - Allianz für Gesellschaft und Technologie e.V. and as initiator of the NKF Nordend Kreative Frankfurt network.

Podcast

Explore our AI-powered podcast and discover what drives us!

Philosopher Dr. Nicolas Dierks reveals why trust fuels innovation, we introduce our stakeholder canvas, and share how we tackle branding challenges for companies in finance, tech, and social sectors.

ZIELWERK Frankfurt, Strategie, Beratung, Frankfurt, Ingo Rütten

Ingo Rütten
Managing Director Zielwerk

Or visit our official german website for more information

Casestudy: Strategie

Strategieprozess für einen Sozialverband mit 600.000 Mitgliedern, Landesverbänden und vielfältigen Gremien

DAL-Deutsche-Leasing-Sparkassen
Zielwerk, Unternehmensberatung, Strategie, Frankfurt, Mittelstand

Die Herausforderung:

Wie können wir die Zukunftsfähigkeit des Verbandes in einer sich verändernden Welt sicherstellen und dafür die Kraft aller Mitglieder und Gliederungen nutzen?

Unser Beitrag:

  • Konzeption und Begleitung des Strategieprozesses über 3 Jahre
  • Durchführung von Workshops auf Ebene von Präsidium, Geschäftsführung, Strategieausschuss, Landesverbänden
  • Begleitende qualitative Marktforschung durch Führungskräfte-Interviews sowie quantitative Marktforschung bei bestehenden und potenziellen Mitgliedern
  • Erarbeitung Strategieempfehlung inkl. Mission, Vision, Purpose
  • Ausarbeitung Masterplan inkl. Kommunikations- und weiterführenden Maßnahmen zur Organisationsentwicklung und Veränderung bis auf lokale/regionale Ebene