"We develop strategies for companies, organizations and people to jointly shape an economically strong, ecologically sustainable and socially just future."

Ingo Rütten
Managing Director Zielwerk
"We develop strategies for companies, organizations and people to jointly shape an economically strong, ecologically sustainable and socially just future."

Ingo Rütten
Managing Director Zielwerk
What we do
Business strategy
Strategic positioning, mission statement development, corporate purpose
Employer branding
New Work, cultural change, internal communication
Brand strategy
Brand building, lead generation, campaigns, content creation
Innovation & transformation
Strategies for digitalization, sustainability, future scenarios, product development
Individual consulting
Sparring, coaching, workshops for managers, teams, start-ups
References
Clients from SMEs, associations and the public sector have been placing their trust in us since 2003.
Private sector
"
Zielwerk supported us in the global establishment and strategic development of our brand with expertise and commitment.

Erik Meinert
Head of Brand & Portfolio Marketing Schaeffler
Public sector & development projects


"
Thank you for the inspiring and in-depth keynote on the impact of digitalization on Spanish brands

Lucinio Munoz
Spanish Embassy Berlin
NGO & Associations
"
Zielwerk provided us with outstanding support with a well-planned communications strategy for the All Electric Society.

Michael Teigeler
Managing Director German Standardisation Organisation DKE
About us
Personal,interdisciplinary,efficient.
Dedicated experts
Guaranteed for your project: Managing director consulting plus the ideal team from our network of experts.
Budget and time efficient
We design individual, lean and target-oriented processes and steer them to their goal in an agile and reliable manner.
Implementation-oriented
No strategies for the drawer, we think and plan the implementation right from the start.
















Commitment
We take on responsibility
For our customers
With fair and transparent pricing, special conditions for start-ups and non-profits and preference for companies that share our values of sustainability, transparency and diversity.
For employees and partners
Through long-term and respectful cooperation, joint learning and open exchange of knowledge as well as fair pay above the market average.
For the environment
By reducing our ecological footprint - with 100% green electricity, low-emission business travel and prioritizing sustainable production processes.
For society
With pro bono projects, donations and voluntary work. Among other things, in the Frankfurt Chamber of Industry and Commerce as a member of the plenary assembly and in the corporate advisory committee, at SocialTech - Allianz für Gesellschaft und Technologie e.V. and as initiator of the NKF Nordend Kreative Frankfurt network.
Podcast

Explore our AI-powered podcast and discover what drives us!
Philosopher Dr. Nicolas Dierks reveals why trust fuels innovation, we introduce our stakeholder canvas, and share how we tackle branding challenges for companies in finance, tech, and social sectors.

Ingo Rütten
Managing Director Zielwerk